Ceptara

Why too much branding distracts from your most valuable branding tool, your products:

• Over exposing your branding graphics can hurt you.
• Create a memorable impression.
• Your products and services and the way they are delivered are your most important way to represent your company.

• When you see or hear a new idea, don’t apply old rules to it

• Be creative regarding process improvement for using new technology

• Get varied opinions on new technology before making business decisions

• The customer experience is king: design, execute, monitor and adjust (Plan-Do-Check-Act).
• Cost savings come in the oddest places, leave no stone unturned. 
• Know your limits and use experts to help, such as a mentor, coach or consultant.

In keeping with my series about how we’re not as far along as we think, I’d like to talk about a few major faux pas I’ve seen recently.  One was at a famous and large retailer, Walmart.  The other is visible from my backyard.

• Never be satisified with the status quo and don't sacrifice yourself along the way
• Get a fresh perspective (usually an outsider) to tell you what can be right in front of you
• Work ON your business or organization or group, and don't give up!