Running a business or organization is hard work. It can sometimes seem like all we do is react to the next crisis and hope that we're making money and making a difference.
There is a better way! There's no magic wand that you wave, no silver bullet. Running an organization takes passion, focus, diligence and faith. And it takes a systematic approach in making sure that you're building a better stronger business.
Here's the latest news from the team at Ceptara (www.ceptara.com), a company dedicated to helping organizations and individuals focus and achieve their goals.
The customer experience is king: design, execute, monitor and adjust (Plan-Do-Check-Act).
Cost savings come in the oddest places, leave no stone unturned.
Know your limits and use experts to help, such as a mentor, coach or consultant.
In keeping with my series about how we’re not as far along as we think, I’d like to talk about a few major faux pas I’ve seen recently. One was at a famous and large retailer, Walmart. The other is visible from my backyard.
On November 16th, I gave a presentation on Compounding Your Customer Base to businesses in downtown Everett at the Chamber of Commerce office, as part of a project for helping to expedite the revitalization of the cities core business district.
There are many things to consider when improving your sales and marketing efforts. I focused on three topics which I felt were most important for the business district.
I had an opportunity to speak to a few Everett (WA) small businesses this morning by presenting at the [Three Morning Seminar Series]. We had limited attendance, so it was a great way to have more intimate conversations with those that were there.
We talked about three Lean Six Sigma tools that are useful for all small businesses:
Small businesses have a unique sense of reality. If they don't do the work, they can't make payroll, people lose confidence, and the business immediately feels the impact. At Ceptara, we're also a small business and we feel your pain. It's challenging to find, keep and motivate customers. It's difficult to work efficiently and effectively so the business maximizes its profitability and people can take vacation.
Download this deck to learn about how Ceptara can help you in your small business...
